Small business operations guide
How to outsource press inquiry administration
Organize media requests and background materials without speaking for the company or disclosing unapproved information.
Quick answer
Press administration is a coordination role: capture the journalist’s request, deadline, outlet, contact details, and requested subject.
Use a named record, an approved handoff, and a clear owner decision point. The U.S. Small Business Administration business guidance provides broader context for organizing this kind of work.
What to set up first
- log each inquiry with the exact request and deadline
- assemble only approved background material
- route every response for the named spokesperson’s approval
Keep the boundary clear
Do not offer an interview, confirm confidential information, or provide an off-the-record response.
How to tell whether it is working
Track response deadlines, incomplete inquiries, and requests awaiting spokesperson direction.
Owner review question
Which part of press inquiry administration is a repeatable record update, and which decision should remain with the owner?